Expert Advice & Insights for Trade Show Professionals

Our podcast offers actionable advice for optimizing client and peer relationships.
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Chris breaks down what it actually means for a trade show booth to “have a job.”

Chris shares how to find the right exhibit house when you're ready to buy a trade show booth.

Chris explains why renting a trade show booth can be a smart alternative to buying.

Chris breaks down what it really costs to own a trade show exhibit.

Chris talks about who should be working the booth during a trade show.

Chris explains what exhibitors often miss when planning for a trade show.

Chris breaks down why a trade show booth should be treated like a temporary branch office.

Chris outlines how he forecasts growth by reviewing existing clients, new opportunities, and market trends.

Chris breaks down how his team analyzes their top 20 customers each year to forecast realistic growth

Chris explains how he sets up profit sharing in his company, how expenses tie directly to net profit, and why every employee has a stake in managing costs.

Chris talks through how he reviews the past year’s financials—looking at revenue, margins, fixed costs, and seasonality—to set clear expectations for the year ahead.

Chris and Rob Cohen discuss how tariffs are affecting trade shows, manufacturing, and small businesses.

Chris and Rob Cohen talk about how the executive branch controls tariffs, the legal challenges industries face, and the broader impact on businesses.

Chris sits down with Rob Cohen to break down the impact of tariffs on businesses, who controls them, and how they drive up costs.

Chris & Khalil explain how to use the "waiting on delegated" system to track emails that require a follow-up.

Chris & Khalil walk through email management strategies, including unsubscribing, archiving, and organizing emails into actionable categories.

Chris & Khalil walk through a step-by-step process for managing emails efficiently.

Chris & Khalil talk about the importance of using the archive function in email and how it helps keep your inbox organized.