Trade show sales professionals are facing a crisis: the old playbook of 600 cold calls to land 2 appointments no longer works. In this revealing conversation, Chris Griffin and Khalil Benalioulhaj break down how exhibit sales has transformed from straight commission cold calling to strategic relationship building.

Attracting qualified trade show attendees requires proactive strategies beyond hoping foot traffic finds you - discover concrete tactics that consistently drive booth engagement.

Strategic sponsorship opportunities can extend your trade show impact far beyond booth boundaries - learn how experiential professionals evaluate options that deliver real value.

Selecting and preparing trade show staff remains one of the least asked yet most critical questions in exhibition strategy - discover why this oversight costs exhibitors millions in missed opportunities.

Creating a realistic trade show budget requires more than copying last year's numbers - discover the strategic approach industry veterans use to align spending with outcomes.

What would happen if your business doubled overnight? In this insightful discussion, Chris Griffin and Khalil Benalioulhaj explore the challenges of rapid growth—from scaling teams and embracing technology to maintaining company culture and managing cash flow.

What’s the one number every business owner should track each week? In this insightful conversation, Chris Griffin & Khalil Benalioulhaj discuss the key metrics that drive business success, from gross margin to cash flow and beyond.

What’s the real reason you’re in business? In this candid conversation, Chris Griffin and Khalil Benalioulhaj dive into the true purpose behind entrepreneurship—beyond just making money.

Chris and Michael McMahon break down two thinking styles—those who speak to process and those who process before speaking—and how this impacts meetings, leadership, and team structure.

Chris and guest Michael McMahon discuss how different thinking styles show up in meetings—some people process out loud, others need time. They share how to set up conversations so both types can participate.

Chris and Michael McMahon talk about how people process ideas differently—some talk to think, others think before they talk—and what that means for leadership, meetings, and team communication.

Chris shares what a true five-star experience looks like for clients—going beyond deliverables to anticipate needs, handle details, and leave nothing to chance.

Chris breaks down how today’s buyers show up informed and why businesses need to match that behavior to build trust.

Chris shares stories about what really drives buying decisions. It’s not just the product—it’s the experience and how it makes people feel.

Chris reflects on what it means to be the main character in your own story, how everyday actions shape that story, and why the impact you have on others matters more than titles or achievements.

Chris shares a story about a business owner who left a lasting impact by showing up for others. He reflects on what it means to be remembered and how small actions define our legacy.

Chris talks about writing your own professional obituary, the legacy you leave behind, and how everyday actions shape how others remember you.

Chris breaks down how to manage cash flow during slow periods, reduce fixed costs, use reserves instead of credit, and plan ahead to avoid financial strain when business picks up again.