Expert Advice & Insights for Trade Show Professionals
Chris and Rob Cohen discuss how tariffs are affecting trade shows, manufacturing, and small businesses.
Chris and Rob Cohen talk about how the executive branch controls tariffs, the legal challenges industries face, and the broader impact on businesses.
Chris sits down with Rob Cohen to break down the impact of tariffs on businesses, who controls them, and how they drive up costs.
Chris & Khalil explain how to use the "waiting on delegated" system to track emails that require a follow-up.
Chris & Khalil walk through email management strategies, including unsubscribing, archiving, and organizing emails into actionable categories.
Chris & Khalil walk through a step-by-step process for managing emails efficiently.
Chris & Khalil talk about the importance of using the archive function in email and how it helps keep your inbox organized.
Chris & Khalil break down the Getting Things Done (GTD) method and how it applies to email management.
Chris breaks down the costs and challenges of managing a trade show booth alone.
Chris goes over the hidden costs of shipping and setting up a trade show booth.
Chris talks about what goes into planning a trade show booth beyond just tables and graphics.
Chris and Martin Holland discuss the importance of understanding breakeven and gross profit margin for business operations.
Chris and Martin Holland talk about key factors that affect the sale value of a business, particularly in the trade show and exhibit space.
Chris and Martin Holland go over the pros and cons of discounting and price increases.
Chris and Martin Holland talk about the pay-for-performance model, where employees earn more based on efficiency.
Chris and Martin Holland go over strategies for improving business profitability.
Chris and Martin Holland discuss the importance of focusing on gross profit margins and how even a small increase can significantly boost net profit.
Chris and guest Martin Holland talk about the purpose of business, which is not just about making sales or profits, but about turning cash into more cash.
Chris talks about the challenges of digital fatigue and its impact on work and employee well-being.
Chris discusses strategies for reducing digital fatigue in the workplace, focusing on ways to balance technology use
Chris goes over the impact of digital fatigue and technology on our lives.
Chris discusses digital fatigue—mental exhaustion from too much screen time.
Chris talks about the constant presence of screens in our daily lives and how it leads to digital fatigue.
Chris goes over the challenges of hiring and talent acquisition, emphasizing the importance of hiring for attitude and mindset.
Chris talks about the ongoing labor challenges, including wage inflation and the labor shortage, and the need for businesses to invest in people and technology.
Chris discusses the growing importance of face-to-face B2B events, highlighting that they are proving more successful than digital advertising in generating action.
Chris and Michael McMahon share advice for emerging leaders joining boards.
Chris and Michael McMahon discuss balancing board service with professional responsibilities, the value of volunteerism, and how to engage effectively as a board member.
Chris and guest Michael McMahon discuss the value of board service, including gaining leadership experience, fundraising skills, and managing team dynamics.
Chris and Michael McMahon share insights on effective board participation and the dynamics of working with diverse leaders.
Chris and guest Michael McMahon discuss the value of serving on a board.
Chris Beall and Dan McClain explain ConnectAndSell's intensive test drive, a one-day experience that lets users see how the tool works.
Chris talks with guests Chris Beall and Dan McClain about using ConnectAndSell to simplify outbound sales, set trade show appointments, and boost ROI.
Chris with guests Dan McClain and Chris Beall, share insights on the challenges of cold calling in the trade show industry, navigating tough markets, and the role of message-market fit in effective outreach.
Chris talks with Dan McClain and Chris Beall about the challenges of cold calling, building trust in seven seconds, and strategies for effective first conversations.
Chris Beall, Dan McClain join Chris to discuss the challenges of cold calling and how ConnectAndSell transforms the process
Chris outlines the benefits of joining the EDPA, from building a network that supports your business globally to accessing resources that enhance team skills and knowledge.
Chris talks about EDPA’s chapter events, networking opportunities, and how the association works to support members in the trade show industry.
Chris explains the different types of EDPA memberships, from corporate to individual, and breaks down the value of being part of this industry association.
Chris breaks down what the EDPA (Experiential Designers & Producers Association) is all about and why it matters for professionals in the trade show industry.
Chris & Khalil talk about common mistakes people make on LinkedIn, like being too formal or relying heavily on AI-generated content.
Chris & Khalil discuss the importance of humanizing your brand on LinkedIn and the shift from formal business posts to more personal and relatable content.