Chris, Khalil, and Jaynie break down actionable methods agencies can use to retain Gen Z employees as they become a major part of the workforce.

Chris, Jaynie, and Khalil explore the "now vs. later" mindset shift facing experiential agency leaders: Gen Z workers want advancement and pay growth immediately, creating a new kind of career and retention puzzle.

Chris leads a discussion on the stark differences between what today's hiring managers seek in new employees: achievement, drive to learn, and strong work ethic and what Gen Z professionals want from their employers.

Chris and Khalil unpack what “relationship deposits vs. withdrawals” mean for agency owners, account managers, and anyone driving client retention today.

Join Chris and Khalil as they break down why details like physical presentation, office environment, and proposal polish matter as much as technical execution. They explain how both new hires and industry veterans can make an instant positive impact before even speaking a word.

Chris and Khalil dig into the often-overlooked foundation of client trust: showing up on time, meeting deadlines, and respecting every commitment.

Chris and Khalil candidly discuss the hidden dangers of chasing big projects (“whales”) without considering operational capacity and cash flow reality.

Chris Griffin shares proven methods for identifying and pursuing the “next 10” target accounts, using industry-savvy observation, research, and intentional outreach rather than random prospecting.

Chris & Khalil unpack practical revenue growth planning, focusing on how agencies can intentionally identify where their next million dollars will come from.

Chris and Khalil examine actionable risk management strategies for businesses caught in the crosshairs of political instability.

Chris & Khalil dive into how the October 2025 government shutdown and Congress’s ongoing budget deadlock create ripples of risk for exhibit houses, trade show contractors, and experiential agency leaders.

Chris and Khalil dissect why traditional LinkedIn tactics fail and share specific strategies for authentic engagement that generates qualified opportunities.

How exhibit sales evolved from selling portable displays to providing strategic consulting services that command premium pricing. Chris traces the transformation of the trade show industry, revealing how smart sales professionals adapted at each stage to capture massive growth opportunities.

Trade show sales professionals are facing a crisis: the old playbook of 600 cold calls to land 2 appointments no longer works. In this revealing conversation, Chris Griffin and Khalil Benalioulhaj break down how exhibit sales has transformed from straight commission cold calling to strategic relationship building.

Attracting qualified trade show attendees requires proactive strategies beyond hoping foot traffic finds you - discover concrete tactics that consistently drive booth engagement.

Strategic sponsorship opportunities can extend your trade show impact far beyond booth boundaries - learn how experiential professionals evaluate options that deliver real value.

Selecting and preparing trade show staff remains one of the least asked yet most critical questions in exhibition strategy - discover why this oversight costs exhibitors millions in missed opportunities.

Creating a realistic trade show budget requires more than copying last year's numbers - discover the strategic approach industry veterans use to align spending with outcomes.