What criteria do customers judge us on? How many opportunities do we lose because we don't account for these things? Listen in as Chris shares this 25-year-old content about 68 nonverbal cues that customers and buyers use to evaluate us.

Time Stamps

• 00:30 - Episode Intro
• 01:34 - Things that Customers Judge Us On
• 02:00 - Calls & Emails
• 02:37 - Company Location & Setting
• 03:15 - Office Environment
• 04:10 - Guest Reception
• 04:58 - First Appointment
• 07:24 - Follow Through
• 07:39 - Presentation Meeting
• 08:11 - Handling Feedback & Objections
• 08:43 - Coordination Process
• 10:57 - Closing
  
  

Power Quote From Chris

• “Does a sales professional have to shape a prospect's impression of their company prior to receiving a deposit check? Like it or not, these [moments of truth] are the things that we do get judged on and their collective influence can add up to either winning or not winning a new customer.”

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