CrewXP

002 - What Is A Qualified Opportunity? with Greg Beach

What do you look for when determining whether a new project is worthy of pursuing? As the event industry continues to build back after the pandemic, many agencies and build shops are eager to ramp their businesses back up. But should you really take on every project that comes across your desk? Greg Beach of Event Strategy Group joins Chris Griffin to discuss their approaches to qualifying opportunities, the value of partnerships, and how to truly win in the event space. Listen to our second episode of the Experience Builders podcast to sharpen your focus on qualified opportunities.

Time Stamps

00:28 -Hurricane Ian
02:35 - Intro to Greg Beach
04:53 - Ramping Up After The Pandemic
07:12 - How Do You Know What Projects Are Worth Pursuing?
09:50 - Rethinking Qualified Opportunities
13:05 - Evaluating New Opportunities
18:57 - Delegating Risk With New Opportunities
22:38 - The Value of Partnerships
24:22 - Red Flags When Qualifying New Projects
28:42 - Bidding Jobs For Profit, Not Sales
34:14 - Educating Unaware Buyers
37:57 - Apple to Oranges RFPs
41:47 - Finding The Right Fit For Partnerships
44:29 - Episode Recap
45:32 - One Thing You Can Actually Go Do

Resources

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